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Do I want to discover new
information about our
customers or test a design?
What
aspect(s) of
the product
design do I
want to test?
Test
Discover
I have a user flow, but only
a few sketches of how the
design might look
The design has
already been built in
HTML, CSS, JS
What do I want to learn more
about? Customers’ information
needs, context of work, their
behaviors while working, or
perceptions of how information
should be structured?
Do the tasks I am
designing for
involve teamwork?
Yes
No
Within
Product for
Certain Tasks
Within Overall
Workflow
& Product
Within
Product
Within Overall
Workflow
& Product
Within Overall
Workflow
& Product
Of Product
Use
Testing
Low-Fidelity Designs
Requirements Gathering
Testing Medium to
High-Fidelity Designs
Testing the
UI Build
Test What?
Group Design
Session
(In-Person)
Individual Design
Sessions
(In-Person)
Context
Behaviors
Information
Needs
Cognitive Walkthrough
(Team, UI/UX Review)
Usability Testing
with Interviews
(Remote or On-Site)
Closed or Reverse
Card Sorting
(Remote or On-Site)
Heuristic Evaluation
(Team, Internal)
User Flow &
User Story
Task
Completion
Errors,
Problems,
& Omissions
Open Card Sorting
(Remote or On-Site, with
Customers or Team)
Discover or Test
Information
Architecture
Discover
Test
Discover
or Test
Am I trying to discover
terms and architectures or
test existing ones?
Card Sorting
(Remote or On-Site)
I have a solid user flow and a
functional prototype with a medium
to high-fidelity interface design
I am trying to understand the
existing state of the design space
Contextual Inquiry
(On-Site)
Benchmarking
Usability Studies
(Remote or On-Site)
Participatory Design
(In-Person)
Discovery Interviews
(Remote or On-Site)
Surveys
(Remote)
About
Product
About
Product
Attitudes &
Perceptions
Teamwork?
Discover What?